TESTED & PROVEN OMNI CHANNEL DIGITAL P.R

Attract, grow, and engage the right audience through omni-channel digital marketing and PR driven by cutting edge data science.
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What We Do

Omni-Channel Online Marketing With A.I Data Science

Bluherring is a digital marketing strategy consultant that helps brands and businesses engage with their audiences through omni-channel digital marketing and PR enabled by data science.

We conceptualize, implement, and manage campaigns across multiple channels with data and proprietary A.I Machine learning tools that enable us to measure real-time results and analytics. The data obtained in turn allows our clients to make better and faster business and strategy decisions to remain at the forefront of their industries.

OUR PHILOSOPHY

OMNI-CHANNEL

We believe that omni-channel presence is crucial in order to effectively engage with everyone at different stages of their customer journey. By having actionable data on each channel, brands and businesses are able to better understand and engage with their customers.

DATA DRIVEN

We believe by building a digital marketing infrastructure that enables deep analytics, we in turn empower our clients to look wider and drill deeper to make crucial strategic and business decisions. The real-time nature of the data ecosystem also means that our clients can quickly react to any trends and shift in strategies.

BOTTOM UP APPROACH

We believe that digital strategy is an extension of our clients’ own expertise, product, and strategy. Only by understanding how conversion happens at the “bottom of the funnel” are we then able to craft and extend the strategy further and deeper into the online realm to access existing and potential customers.

Omni-Channel Engagement

Digital P.R

Influencer Management

Predictive E-commerce Marketing

A.I Automated Email Marketing

Social Media Marketing

Search Engine Optimization

Google & Bing Adwords

Content Marketing

OUR APPROACH

Research

We first understand your company, products, target audience, and current marketing strategy both online & off. We then research your competitors’ and industry’s online presence and digital marketing state in order to understand where you stand.

Audit

Before engaging online PR channels like influencers and online publications, we run a pre-audit with our proprietary engine which obtains deep data and calculates a predictive efficiency score for each possible channel which our clients can compare against the rates.

Strategise

With research data we develop a digital strategy that leverages on the core capabilities of your company, and also determine the channels that will be employed in the campaign.

Test

Throughout the campaign we obtain live data, and using that we are able to test various tactics, measure the results, and tweak and adjust accordingly.

Build

We build a digital marketing infrastructure that connects all the online channels and  touch points to our proprietary analytics engine which will enable us to track real time performance across all channels.

Review

We conduct periodic reviews, presenting the complex data sets in an easy to understand dashboard designed for clear decision making.

Repeat

QUALIFICATIONS

CONTACT US

LET’S GET IN TOUCH

Our team would be happy to explore how omni channel data can change your online marketing and P.R game. Drop us a line or email us today!

Let’s chat over a coffee about your business, no obligations

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